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Pay-per-click advertising
In addition to the basic search engine placement packages we can also offer pay-per-click campaign management.
What is pay-per-click?
Advertisers bid for keywords by setting a cost-per-click. Higher bids (compared to your competitors' bids) result in a higher appearance in the listings. The key to success is large volumes of keywords - having lots of niche terms attracts very targeted visitors at a lower cost (as niche terms are less competitive than generic terms and therefore cost less per click). Examples of search engines using this model include Google Ad words and Yahoo Search Marketing.
We can set up and manage your campaign to your budget. Actively managing a pay-per-click campaign is key to providing the best results as search engine listings are constantly changing. Gaining the edge over your competitors means staying up-to-date with the latest search terms and constantly monitoring your advertisements and adjusting the cost-per-click as your competitors change theirs.
The cost for a pay-per-click campaign is £400 for the initial set up and from £250 per month management charge (minimum 3 month campaign). Additionally, you will also need to budget for spend on clicks. The price for each click depends on the popularity of the search phrase and can vary substantially over time. We will work with you to agree an initial budget based upon the popularity of your target terms, but allow for more at peak times. As part of the management of a pay-per-click campaign we can control this click spend so it meets your budgets. There is no risk of accidental overspend.
For the pay-per-click (PPC) campaign we would provide you with separate reports showing details of clicks resulting in a pre-agreed conversion. This could be the completion of an enquiry form or the viewing of a given page.
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