| Work with people who understand your business
Education providers choose to work with OEP because we understand these industry sectors from a commercial operator’s perspective. Our directors have over 20 years practical experience of management and marketing in international education businesses. They have worked in all areas of academia and language education including overseas Universities marketing departments, Attraction providers, Activity Holiday Operators, School Travel Operators, Global Language Schools and International Associations.
Jargon free account management
Our technical team can cope with almost any practical requirement but we will never bombard our clients with techno-speak. We aim to demystify the web for our clients and concentrate on talking about the practical results that we can achieve rather than the technical jargon used by our programmers. We explain how the web works in simple practical terms that relate to your business needs.
We have been involved in internet marketing since 1998 and understand the importance of helping companies to integrate online communications within an overall marketing and promotional strategy. This may involve anything from an ad hoc search engine marketing campaign to a full service web site development programme. We can provide a tailor-made package to suit your individual needs from any one or more of the following services:
Web site development
Planning, design and creation of web sites from basic designs comprising a few simple pages to complex e-commerce sites. Client projects have included everything from specialist holiday sites to sites promoting individual venues and/or functions
OEP search engine optimisation and promotion packages
Once you have a website, the next and equally important stage is making people visit it and buy your services.
Getting your website found is not a simple task, every website developer is aiming to get their site at the top of the search engine listings.
There are three strategies to be considered.
Analysis and optimisation of the website
Fast track paid listings
Pay-per-click advertising
These are outlined in detail below but, in summary, every website should undergo analysis and optimisation from time to time as the search engine algorithms change and new techniques are adopted. Paid listings are a good way to get a new or relaunched website into the search engines more rapidly and pay-per-click advertising can provide a cost-effective way of generating very targeted traffic to a website.
Option 1. Analysis and Optimisation
All Analysis and Optimisation packages involve the following stages:
Stage 1: Market analysis
Stage 2: Keyword research
Stage 3: Site audit and campaign recommendations
Stage 4: Site Optimisation
Stage 5: Client Approval
Stage 6: Campaign Implementation
(new pages / site changes uploaded, search engine submission)
Stage 7: Campaign Management & Reporting (ongoing reporting, monitoring, optimisation, keyword reviews, re-submissions and feedback)
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